Archive for February 2009
Finding Your Niche Service Offerings
When we started My Virtual Project, the vision was to provide a valuable service in an unpredictable economy that would save money while at the same time deliver first class support to our clients.
Susi’s background began in administrative support working for high-level management. After several years she migrated into Information Technology providing her with a technical as well as administrative background. She even ran her own business called Pro Office Support giving her the experience and knowledge necessary to run a business.
I come from a long career in Information Technology, beginning as a programmer and advancing over the years to the position of Chief Information Officer, running a 40 million dollar IT division, giving me the strategic planning, project management and people management skills necessary to run a large organization.
The initial vision for My Virtual Project was Susi’s and hers alone. It was Virtual Office Support; to provide the kind of quality administrative support only experienced professionals can deliver, but at a price that could save the client money when compared to hiring a full time employee with just a moderate experience level.
Clients would not have to pay for employee benefits like health insurance, vacations, sick days, break time, phone time, down time when there’s not enough work to do, let alone not needing to provide office space, office furniture, computer equipment, phones, training… the list goes on.
Hiring a virtual assistant allows a client to use the services when, and only when, they are needed whether that is 10 hours per week or 10 hours per month.
So the company opened its virtual doors and business began. After a slow start, things began to pick up. Within the first few months, however, the vision began to change. Susi got involved with the concept of Social Media Marketing, took a 6 week course from VAClassroom.com and upon graduation, received certification as a Social Media Marketing Specialist. Our focus began to switch more to the Social Media Marketing activities and less on the administrative support functions.
Along with Social Media Marketing, one of Susi’s long-time passions is graphic arts, particularly design of logos. This love of art and design dovetailed right into our Social Media Marketing package service offering which includes logo design, business card design, marketing brochures and blogs. All these things are becoming more and more important in today’s “connected” world.
So welcome to the “NEW” My Virtual Project. Re-focused and ready to rock. We specialize in marketing material design and social media marketing assessment, planning and implementation. We also support a small array of office support functions such as desktop publishing, word processing, spreadsheets, database maintenance and project management.
The morale of this story: Do what you love and you’ll do it better than anything else.
